The Peace Region Independent Media Arts Association is a non-profit society founded in 2013 to support and develop film and digital media artists throughout the Peace Region of Northern Alberta & BC. We exist to support original media artists of all kinds:
The Alberta Media Arts Alliance (of which PRIMAA is a member organization) defines media art as independent artist initiated and controlled use of film, video, new media, audio/sound art and related media. PRIMAA supports this broad definition and exists to nurture media arts in the Peace Region.